Yeh Rishta Kya Kehlata Hai

Yeh Rishta Kya Kehlata Hai Tv

Yeh Rishta Kya Kehlata Hai (lit. What Is This Relationship Called?) is a Hindi language television drama. It premiered on January 12, 2009 on Star Plus. It is India's longest-running TV serial. The show focuses on the daily life of an Udaipur-based Rajasthani family. It is produced by Rajan Shahi's Director's Kut Productions, and is the longest-running Indian television series based on episode count. The show's lead characters are Naira (Shivangi Joshi) and Kartik (Mohsin Khan). The series initially focused on Naira's parents Akshara (Hina Khan) and Naitik (Karan Mehra).

Plot

4 years later, 10 years later, 7 years later, Several months later.

Parallel story arcs

Parallel with Akshara and Naitik's stories, the stories of their respective siblings also form significant story arcs in the series. Past plots have been built around the lives of Naitik's sisters Nandini and Rashmi. The series has also focused on Naitik's step-siblings. The series also paralleled the story of Akshara-Naitik with that of Varsha-Shaurya. Varsha is Akshara's best friend, and Shaurya is Akshara's older brother.

After several leaps, Naira and Kartik became the leads of the show. Parallel with Kartik and Naira's story, the series also focusses on the story of their siblings - Naksh, Gayu, Keerti and Shubham.

Crossover

Yeh Rishta Kya Kehlata Hai has had several crossover episodes with various shows. In 2009, the show had a connection with Sapna Babul Ka...Bidaai. In 2012, the show had a crossover episode with Diya Aur Baati Hum. In 2016, Diya Aur Baati Hum's lead actress Deepika Singh made an entry.

Reception and impact

The show is one of the most often-awarded shows of Indian Television,and is India's longest running television series by episode count. Hina Khan participated in the 'Power of 49' campaign, in which soap opera actors used their influence to urge women to vote.

Shoma Munshi said the show has "simplicity and highly emotional content" and was noted for placing female characters in the historical tradition of a large joint family.

Popularity in Pakistan

The show is also broadcast by Urdu 1 and Star Plus sister channel STAR Utsav. The show generally maintains the top spot among Indian TV serials that aired in Pakistan. The show was beaten three to four times by Kumkum Bhagya that aired on Geo Kahani but recovered its leading position. The show also recorded one of the highest TRP in Pakistan.